李懷璞 Helene Li

李懷璞 Helene Li

Executive Director, Association for Well-Being Economy

作为一名坚定的倡导者,李懷璞相信通过市场化解决方案可以加速实现社会和环境影响;同时,她也是可持续金融的热情支持者。 她是一名管理咨询领域的专业人士,并在金融行业拥有丰富的经验,曾在全球知名金融机构如摩根大通(J.P.Morgan)、隆奥银行(Lombard Odier)和法国巴黎银行(BNP Paribas)担任战略规划和市场营销方面的重要职务。

在其职业生涯的大部分时间里,她专注于超高净值客户领域,致力于利用最富有的1%的财力和爱心,加速实现对99%人口的影响。正是在这种精神的驱动下,她共同创立了GoImpact,一个以行动为导向的生态系统,旨在连接利益相关者,加速推动影响力发展的势头。在她的银行和咨询职业生涯中,她一直引领和策划业界认可且备受好评的下一代家族企业项目,并经常为影响力和创业研究作出贡献。

李懷璞在 2025 年五月受委任为善经济联盟的执行董事。

A firm believer in applying market-based solutions to fast-track social and environmental impact; and a passionate advocate for Sustainable Finance, Helene is a management consultant by training and a seasoned finance industry professional with long tenures in strategic planning and marketing roles at global financial institutions such as J.P. Morgan, Lombard Odier, and BNP Paribas.

Having worked in the ultra-high-net-worth space for most of her career, she is committed to leveraging the financial power and heart of the 1% to accelerate the impact in helping the 99%. It is in this spirit that she co-founded GoImpact as an action-driven ecosystem to connect stakeholders in accelerating the Impact momentum. She has been spearheading and curating industry-recognized and highly rated Next Generation Family Business programs, and a regular contributor to Impact and Entrepreneurship research throughout her banking and consulting career.

Helene was appointed Executive Director of Association for Well-Being Economy in May 2025.



Speaking at


The Speakers

Meet the thought leaders and innovators shaping the future of the well-being economy.



Gong Yao Min


Steven Soo


Johanna Zuleta

Founder, La Zuleta


Solla Zophoniasdottir

Learning Services Orchestrator, Climate-KIC


朱岩 Ian Zhu

Founding Member, NIO Capital


张乐 Zhang Le

President, MCM International Group China


Nakul Zaveri

Partner, LeapFrog Investments


Katy Yung

Chief Executive Officer, Sustainable Finance Initiative