Alice Ong

Alice Ong

Group Strategic Partnership Lead, TPC (Tsao Pao Chee)

Alice Ong is an accomplished professional with extensive experience in branding, communications, and sustainability. As the Group Strategic Partnership Lead at TPC (Tsao Pao Chee), Alice leads the branding and partnership team to execute marketing initiatives and develop brand strategies aligned with the organization’s values. Her role involves collaborating with cross-functional teams, overseeing content production, and building relationships with media outlets and stakeholders.

Alice’s career features significant roles, including the Global Branding and Communications Manager at Vantage Markets, where she developed communication strategies and managed media relations, focusing on sponsorship and ESG initiatives. Previously, she was the Associate Senior Manager of Public Relations at ICBC in Dubai, overseeing MENA communications and establishing an ESG committee. Earlier, she worked as Manager of Relations and Engagement at NCSS, leading charity events and building client relationships.

Alice has dedicated over 20 years to volunteering with the elderly and has served as a grassroots leader for over 5 years, fostering community engagement and leading initiatives.

She holds a Bachelor of Arts and Social Sciences majoring in Economics and Chinese Studies from the National University of Singapore.



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