Gwendolyn Lim
Partner and Singapore Office Head, The Bridgespan Group
Gwendolyn Lim is a partner and the head of Bridgespan’s Southeast Asia office, based in Singapore.
She has more than 20 years of consulting experience with Bain & Company spanning South-East Asia, North Asia, and the US. While at Bain, Gwen led the customer practice for more than eight years and was an active member of the retail and financial services teams. She has worked closely with multinational and local clients on topics such as customer transformations, corporate and business-unit strategy, performance turnarounds, and due diligence. Some of her past projects include helping major department stores in SEA to identify, retain, and drive share-of-wallet amongst their most loyal customers, redesigning the customer experience for one of the largest Asian banks around fraud, and articulating the process and playbook around corporate mergers and acquisitions for an industrials conglomerate.
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